ellevant Media
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AMPERA E - AMPVENTURE - OPEL

 

Insight

 

270 kilometres: The average reach of an electric car in  2016 

 

The Ampera E is Opel's approach to change that. On a trip through Europe we tested the car in real life conditions and documented the trip daily with photos and videos.

 

Ten countries and nine thousand kilometres in 35 days. The performance: almost 500 kilometres reach.

 

Impact

 

"THERE AIN'T NO RULES AROUND HERE. WE'RE TRYING TO ACCOMPLISH SOMETHING NEW." - Thomas Edison

 

Our videos were seen by over  700 thousand people all over europe. Our Instagram Stories during AMPventure have delighted 400 thousand fans.